When it comes to boosting your sales and offering customers an exceptional shopping experience, product bundling can be a game-changer. With Shopify apps like Trust Bundle, you can easily create bundles that not only encourage more purchases but also offer discounts that drive customer satisfaction. Three popular types of bundles are Fixed, Volume, and Mix and Match Bundles. Let’s explore each of them in detail and see how you can implement them in your store.
1. Fixed Bundle
A Fixed Bundle is a simple and effective way to offer discounts by bundling specific products together. With this type of bundle, you select the exact items to include, and customers must purchase all of the items to get the discount.
How it works:
In a Fixed Bundle, you decide which products are included in the bundle, and customers must buy those exact products to receive the discount. You can also set a fixed price or a percentage discount for the entire bundle.
Example:
Let’s say you sell skincare products. You can create a Fixed Bundle that includes a Face Cream and Face Wash. These two items are sold together at a discounted price, but customers must buy both to receive the deal.
Original Price: Face Cream ($40) + Face Wash ($30) = $70
Bundle Price: $50 (You offer a 30% discount when both products are purchased together)
The customer will see that to get the discounted price of $50, they must buy both products. This encourages customers to purchase multiple items at once, increasing your average order value.
Benefits of Fixed Bundles:
Increases average order value by encouraging customers to buy more.
Simplifies inventory management by selecting specific products for each bundle.
Offers clear, straightforward discounts.
2. Volume Bundle
A Volume Bundle works by offering discounts based on the quantity of products a customer buys. This type of bundle encourages customers to buy in bulk, which is ideal for stores with products that are often bought in larger quantities.
How it works:
In a Volume Bundle, you set a rule for customers to get a discount depending on the number of items they purchase. Customers can add any quantity of the specified product to the cart, and the discount will apply once they meet the required quantity.
Example:
Imagine you run an online store selling T-shirts. You can create a Volume Bundle with the following offer:
Buy 3 T-shirts and get 10% off.
So, when a customer buys three T-shirts, they will get a 10% discount on the total price.
Original Price: T-shirt ($20 each)
Volume Bundle Price: Buy 3 T-shirts, get 10% off ($60 - 10% = $54)
This type of bundle works well when you want to encourage customers to purchase larger quantities or stock up on essential items.
Benefits of Volume Bundles:
Boosts sales by encouraging customers to buy in bulk.
Ideal for products with high demand or those purchased frequently.
Offers flexibility to the customer in terms of the product selection.
3. Mix and Match Bundle
A Mix and Match Bundle offers customers the freedom to choose products from a curated selection, creating their own custom bundle while still receiving a discount. This type of bundle is great for offering variety and allowing customers to personalize their purchase.
How it works:
In a Mix and Match Bundle, you offer a set of products, and customers can choose which items they want to include in their bundle. Once they select the required number of items, they will receive a discount.
Example:
Suppose you sell a range of summer clothing. You can create a Mix and Match Bundle where customers can pick and choose any three items to create their own bundle and get a discount. Here’s how it might work:
Mix and Match Bundle Offer: Buy Any 3 Items and Get 15% Off.
Available products: T-shirts, Shorts, Hats, Sunglasses, etc.
Original Price: T-shirt ($25), Shorts ($30), Hat ($20), Sunglasses ($35)
Discount: Buy any 3 items and save 15%
If a customer picks a T-shirt ($25), Shorts ($30), and a Hat ($20), they will get a 15% discount on their total price:
Original Price: $25 + $30 + $20 = $75
Discounted Price: $75 - 15% = $63.75
Benefits of Mix and Match Bundles:
Increases customer satisfaction by offering flexibility in product selection.
Encourages customers to try different products from your store.
Perfect for stores with a wide range of products across different categories.
Conclusion: Which Bundle Type is Right for Your Store?
Choosing the right type of bundle depends on your store’s offerings and sales strategy. Here’s a quick summary to help you decide:
Fixed Bundle: Ideal if you want to offer a specific set of products together at a discount, such as complementary items (e.g., skincare products, gift sets).
Volume Bundle: Perfect for stores selling items frequently bought in bulk (e.g., clothing, accessories, groceries).
Mix and Match Bundle: Great for offering customers the freedom to choose their preferred products from a selection, increasing flexibility and customer satisfaction (e.g., fashion, beauty products).
By using Trust Bundle and these bundle types, you can boost your sales, increase customer loyalty, and provide more value to your customers. Choose the right bundle type for your store and watch your average order value grow!